Enter the Age of Borderless Memes

Enter the Age of Borderless Memes

It isn’t really an outlier, either: Mukbang is just one of Asia’s most successful entrants to a new class of global internet phenomena—simple visual- and video-focused memes that are so basic in their appeal that the boundaries of geography and culture don’t apply.In just over a year, mukbang has shifted from a Youtube niche to a mainstream trope—a high-calorie riff on the haul video.