The Rise of the Swiss Army Gadget

The Rise of the Swiss Army Gadget

“We already know that 80 percent of consumers are bringing a phone or a tablet into the bathroom to do something,” says Kohler project lead Jonathan Bradley.

A Magic Wand? Nope, Just Good Ol’ Fashioned Physics

A Magic Wand? Nope, Just Good Ol’ Fashioned Physics

What happens if I hang a neutral object from the string and bring the positively charged PVC pipe? These moving electrons experience an attractive force from the positive charges on the PVC and thus move to the right side of the metal (as seen in the diagram).

Watch Blue Origin Launch a Rocket Stuffed With NASA Gear

Watch Blue Origin Launch a Rocket Stuffed With NASA Gear

The vehicle will carry a bevy of NASA-sponsored payloads into suborbital space, where they will experience a few minutes of weightlessness before returning to Earth.Founded by Jeff Bezos and backed by his personal wealth, Blue Origin is developing reusable rockets with the goal of lowering the cost of access to space.

US Biotech Firms Made China's Gene-Edited Babies Possible

US Biotech Firms Made China's Gene-Edited Babies Possible

By adding in some slick software and artificially intelligent design, Synthego made ordering Crispr constructs to target any human gene a matter of a few clicks, a few hundred dollars, and waiting for the FedEx driver to show up at your door.When Doudna joined Synthego’s advisory board earlier this year, she described it as an essential company, one that was "poised to transform the industry by making the application of Crispr simpler, faster, and more valuable to innovators previously unable to realize its full potential,” she said in a press release at the time.Of course, He’s team could have obtained Crispr components elsewhere or made them from scratch in his lab at Southern University of Science and Technology, in Shenzhen.

Beep! Bloop! Buzz! Why Do UX Designers Often Neglect Sound?

Beep! Bloop! Buzz! Why Do UX Designers Often Neglect Sound?

But the cognitive and emotional effect is greater than you think.We partnered with Sentient Decision Science, a behavioral science research firm, to quantify this relationship using Implicit Association Testing, an online experiment that scientifically measures the strength of an individual’s associations between concepts and emotions.In this study, we assessed the strength of association between 20 different sounds and the emotion they inspired: 10 naturally occurring sounds—from a bird singing to squealing brakes—and 10 "designed" sounds created for products and experiences, like a microwave, a severe weather alert, and streaming TV sounds.