Cabbies Unite! An App Challenges the Uber and Lyft Overlords

Cabbies Unite! An App Challenges the Uber and Lyft Overlords

Itzhak is the head of HERE Mobility, an 18-month-old unit of the mapping company HERE (jointly owned by BMW, Audi, and Daimler) that today announced the launch of an app called SoMo. That’s for “social mobility,” and it’s what Itzhak calls an “open global neutral mobility marketplace,” which is a wordy way of saying, an effort to pull together pretty much every way of getting around that isn’t a ride-hail service.