Can a Facebook Ad Really Sway Your Vote? MoveOn Thinks So

Can a Facebook Ad Really Sway Your Vote? MoveOn Thinks So

MoveOn Thinks SoEthan Miller/Getty ImagesIf you are one of the 20 million potential voters that MoveOn, a progressive advocacy group, believes could help swing the midterm elections in Democrats' favor, then chances are, over the next few days, you will see a MoveOn–sponsored ad in your Facebook news feed.It'll be a video of a real voter—not an actor or a politician—explaining why he or she is voting for a given candidate.