The Future of Super Bowl Ads Doesn’t Include TV—or Football

The Future of Super Bowl Ads Doesn’t Include TV—or Football

The Future of Super Bowl Ads Doesn’t Include TV—or Football From press-generating live musicals to viral tweets, brands are figuring out that they can get a lot more than 30 seconds for their money. It’s called Skittles Commercial: The Broadway Musical .

Climate Change Is Coming for Underwater Archaeological Sites

Climate Change Is Coming for Underwater Archaeological Sites

For now, Wright describes her reading of these risks as “theoretical, hypothetical, and logical,” meaning that though there’s fairly limited research within archaeology, these forecasts square with projections that researchers in other fields have arrived at, after starting to scrutinize the future effects of climate change on, for instance, ocean chemistry, reefs, and other marine life.Storm surges and violent weather pose an immediate threat: Hurricanes tracking right over shipwrecks can splinter them into oblivion, or at least strip protective coverings and expose timbers, coral-covered cannonballs, and other features to battering currents and wind.