The Aura frames are evidence of this huge improvement. The pictures on the Aura look vibrant, but the screen doesn't glow brightly like a computer display. A sensor also automatically adjusts the display brightness based on the available light, so it doesn't stay aglow in a dark room. (I set mine so the screen shuts down when all the lights are off.) There's not a jagged-edged pixel in sight; even scanned film photos look great. When you really look closely, you can see that it doesn't look exactly like a printed photo inside a glass frame, but the image doesn't really seem digital either. It's just nice. When my sister visited, she commented that she didn't realize it was a digital display until the picture suddenly changed. (I should note that I have only tried frames from Aura, but Nixplay is another popular brand you might consider.)Stay ConnectedThe reason these make great gifts is because of the way photos can be shared. The frame owner can load photos onto their frame directly from their phone using Aura's mobile app. But they can also use the app to add “members” to the frame and invite others to drop photos into their library. So if you give one of these to your parents, you and all your siblings can easily add photos of your own families. They'll show up on mom and dad's frame, hundreds or thousands of miles away. Seeing a new picture pop up is heart-warming. The frame owner can tap the nearly hidden touch bar on the top of the frame to see who added each photo and when. They can also cycle through the album to see specific photos, and mark their favorite photos by giving them a heart. Aura's frames don't require much effort to set up, and the app is easy to navigate, so even the most novice techie can figure it out.