Search engine DuckDuckGo is probably the best-known privacy-focused Google competitor. DuckDuckGo serves ads but doesn't track its users individually. Its CEO, Gabriel Weinberg, says the ads are a practical necessity. "If you want the most impact to help the most people with privacy, you have to be free," he said, "because Google will be free forever."However, DuckDuckGo may not be the most relevant comparison to Neeva. The new search engine is planned to be a second-tier provider, with public results sourced from Bing, Weather.com, Intrinio, and Apple. It also plans to offer its users the ability to link cloud accounts such as Google G Suite, Microsoft Office 365, and Dropbox. In addition to providing search results directly from these private sources, Neeva will include that data in building a profile to personalize search results for each user.
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