The camera cut back to David. The corners of his mouth turned down, not as a frown, but as if holding back tears.A politician is nothing without the Story. Perhaps they fought in a war, or they toured a war zone once and got shot at, or maybe a farmer they’d met shared a devastating tale about struggling to pay the bills. Voters like to hear about such things. The stories may not always be what you’d call fully truthful, but they’re a main line into the human brain, and one of the oldest political tricks in the book.
Over seven hours, 10 candidates vying for the Democratic nomination took turns fielding questions and laying out how they’d face down the “climate crisis,” as CNN rightly framed the mess we’re in. Given the staggering complexity of the problem and the tendency of politics to oversimplify, the breadth of positions was commendable. The pols discussed how to bolster cities against rising seas, how to foster international cooperation, even how we might reconsider our love of planet-killing meat .
It’s with stories, though, that you really engage people about climate change. The science says as much: Research has shown that to make someone care about climate change, you’ve got to make it personal , transcending politics to explain how people are already suffering. Sure, voters need to hear how the candidates plan on tackling climate change, all the details about carbon taxes and renewable energy and fighting sea level rise. But the enormity of the climate change problem is impossible to communicate through policy talking points alone. In other words, cue the personal sagas.
If you watched this climate marathon, you probably won’t recall what Minnesota senator Amy Klobuchar thinks we should do about methane emissions. Instead, you’ll probably remember her story about a woman named Fran, who lives in Iowa with her husband and kids in a house with great light in the kitchen. But that house was flooded, overtaken by a river that changed course. “That's climate change,” Klobuchar said. “That's the crisis that's happening right now.”Later on in the evening, Cory Booker took a question from a man with the New York State Nurses Association, who lost his home to superstorm Sandy, which scientists have determined was likely exacerbated by climate change . Booker, who is now a senator, was mayor of Newark at the time. “These are nightmares we're still recovering from in New Jersey,” he said. “And we're still trying to put a lot of the pieces back together in vulnerable communities, often urban communities. These are the folks that see the most not only devastation, but life dislocation.” (The night’s coverage was punctuated, by the way, by updates from a meteorologist on Hurricane Dorian, which was creeping 150 miles south of Charleston, South Carolina.)
By making their predictions and analyses public, companies can also learn from each other about how to become more resilient in the face of climate threats.“Climate change is right now a very much under-priced risk in financial disclosures,” says Sarda, who believes both companies and investors need to prioritize climate-related accounting more.