For a certaincrowd, Apple’s annual hardware showcase is a little like Christmas in September. Apple employees toil away in the Cupertino workshop all year to prepare for this day, when CEO Tim Cook takes the stage and gives the world a brand new iPhone.
Actually, make that three new iPhones. Apple followed last year’s iPhone X with the iPhone Xs, iPhone Xs Max, and iPhone Xr. It also spent some time showing off the Apple Watch Series 4, its most powerful wearable yet.
Missed the event? Catch our commentary on WIRED’s liveblog, or read on for everything you need to know about today’s big Apple event.
iPhone Xs and Xs Max
The brand new iPhone Xs (pronounced “tennis”) looks a lot like last year’s iPhone X, with some smart refinements. At 5.8 inches, the Xs is a smallish phone, but it’s all screen—the bezel is barely there. If you want even more screen, there’s also the bigger iPhone Xs Max. This one is about the same size as the old iPhone 8 Plus, measuring 6.5 inches, but with the biggest display ever in an Apple phone. Apple says both phones are encased in its most durable glass, with greater water resistance than previous models. Apple stress-tested these things in swimming pools and pints of beer, and swears they’ll survive as deep as two meters for up to 30 minutes.
Both the Xs and the Xs Max use Face ID, like the iPhone X. They come with dual-lens cameras, 4K video capabilities, and a "smart" HDR feature. Better camera software encourages all kinds of fun stuff, like adjusting depth of field after you take a shot. The phones also come with up to 512 GB of storage, which means if you want to spend the extra cash for all that storage, you can take way more photos before your iPhone annoyingly prompts you to clear up some space.
If the new Xs and Xs Max seem too expensive or not colorful enough, Apple's got just the thing for you. The 6.1-inch iPhone Xr is between the size of an iPhone 8 and an iPhone 8 Plus, with a new LCD display that Apple calls Liquid Retina Display. The battery lasts an hour and a half longer than the iPhone 8 Plus, too. The Xr comes with lots of the bells and whistles from the iPhone X line—hello Face ID, goodbye home button—and it also has the A12 Bionic chip inside. It's not quite as powerful as the Xs or Xs Max, but it's still an upgrade from the iPhone X. Bonus: This one comes in all kinds of funky colors, like yellow, coral, and blue. It's available for pre-order next month, and goes for $749.
Apple Watch Series 4
In the few years since it launched, the Apple Watch has become one of the most important products in Apple’s arsenal—so much that Tim Cook kicked off today’s event by introducing the newest generation. The Apple Watch Series 4 comes with a bigger display and a smaller bezel, which offers 30 percent more screen space to display fitness stats, sport scores, and calendar information. It has a better microphone and a speaker that Apple says is twice as loud as last year’s model, to make it easier to take phone calls, use the Walkie Talkie functionality, or bark commands at Siri. (Not so great for whomever is nearby.) The Series 4 comes in 40mm and 44mm sizes—a little bigger than last year’s 38mm and 42mm, but not much. There’s also a red circle around the crown, to differentiate from last year’s Series 3.
But it’s what’s inside the Series 4 that makes this watch different from its older siblings. A new dual core 64-bit processor, designed in-house, gives this one twice the performance speed, and a few new sensors make it possible for it to better track your health. The Apple Watch now sends notifications when your heart rate is too low, or if your heart rhythm is irregular—helping to detect and diagnose problems early on. It can also tell if you’ve taken a hard fall, which will trigger an option to make an emergency call (literally Apple’s version of “help, I’ve fallen and I can’t get up!). Most importantly, a new sensor in the Series 4 makes it possible to measure ECG, something that’s never been possible before in a consumer device. The FDA even gave it a seal of approval.
The watch starts at $399 for GPS, $499 for cellular. If that sounds like a serious chunk of change, some good news: The Series 3 gets a drop to $279.
- Two new iPhones are here: the iPhone Xs and Xs Max
- Meet the lower-priced iPhone Xr
- The new Apple Watch Series 4 will have advanced heart-monitoring capabilities
- iOS 12 is coming soon. Here’s what to expect
- Facial recognition tech is already on your phone. Soon, it will spread elsewhere
- A (sort of) apology from the man who invented the iPhone’s autocorrect
- How to hack a brand new Mac