Those aren’t even complaints, though, really. More frequent notifications would get annoying. Besides, Netflix is not your mom. It does not owe you this. But it’s doing it anyway! So should every other subscription service, where it makes sense. (Yes, even surprisingly affordable magazines like WIRED , although writers have no say in that side of things.)Blue Apron doesn’t know if you’re actually cooking that tilapia. FabFitFun can’t see how fab or fit or fun you’ve become. But Spotify knows when you’re listening. Hulu knows what you’re watching. Marvel knows when you’re paging through new comics. Amazon knows the last time it shipped something to you, and if you’ve binged Upload. Digital subscription services know exactly how much you’re getting out of them. If the answer is “nothing,” they should absolutely give you a tap on the shoulder and point you to the door. The choice to stay is still yours! But at least companies can remind you that the choice exists in the first place. It’s not like you don’t have other options—including plenty that don't charge anything in the first place .
There’s a small caveat here, which is that services that grandfather in pricing for longtime users could use auto-cancelations as a way to get them to resubscribe on more expensive plans. (This doesn’t apply to Netflix, which raises prices universally.) But this is an edge case among edge cases, one that would take years to play out if at all. The greater good demands a Netflixian approach.
That’s it. That’s the request. Don’t keep charging people for something they’re not using.
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