Vecnos' first product is a small 360-degree camera shaped like a wand. It looks kind of like the Neuralyzer from Men in Black. The company hasn't yet shared the name of the camera or its price, but we know a bit about its design. There are two buttons on the grip for controlling the camera. At the tip, there's a proprietary system that houses four lenses—three around the sides and one on the top.These types of cameras can capture everything around you, so you don't need to point it in any specific direction. There's quite a bit of competition in the spherical space, from the likes of GoPro and Insta360 , but Vecnos is touting the miniaturization of the components as one of its camera's standout features. To Vecnos' credit, the camera has about the same thickness as a magic marker, so it is much smaller than competing cameras. Expect the image resolution and battery life to be on par with existing cameras.
For the last four years, the 34-year-old has been building a functioning replica of the custom Hasselblad camera that Buzz Aldrin and Neil Armstrong used on the moon.The cameras that Aldrin and Armstrong used were left on the moon, so Rise had to rely on archival NASA photos to understand the camera’s design.
Ubukata said the company's overall goal is to introduce an easy-to-use camera that's also elegant, as opposed to the geeky-looking 360 cams available today. He wants to put the camera in the hands of Gen Z and millennial creators—people who regularly use visual apps like Instagram and TikTok—because he believes younger users still don't really know what can be done with 360-degree imaging technology.
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360-degree content has historically not been easy to work with. Unlike a video captured with a smartphone or regular camera, 360 footage needs to be tweaked a bit before it can be shared online. At the moment, Facebook is one of the few social media platforms where you can share 360-degree photos and videos, allowing anyone to pan and tilt the field of view to gaze at whatever detail in the scene mosts interests them. On other platforms that don't support 360 vids, the spherical clips need to be cropped and edited to just show one portion of the scene before they can be shared.