‘Do Not Track’ Is Back, and This Time It Might Work

‘Do Not Track’ Is Back, and This Time It Might Work

The idea is to create a technical specification that qualifies as a universal opt-out under the CCPA, so that exercising rights under the law would flip from being hopelessly complex to extremely easy.“This would provide a key component that’s called for in the California law, which is a simple way for consumers to invoke their right without having to go to each website and find the button,” said Ashkan Soltani, a privacy researcher who helped lead the effort.