And while Bloomberg may have been the first to deploy this particular advertising tactic, he's not the first candidate to use influencers to try to gain traction on the internet —and it's a strategy we're likely to see a whole lot more of as elections heat up.
As former New York City mayor and current billionaire Michael Bloomberg prepped a $30 million television ad buy to herald his official entrance into the presidential race, his spokesperson was fending off tweets about fake campaign signage making the rounds once again.
More than a year has passed since Bloomberg Businessweek grabbed the lapels of the cybersecurity world with a bombshell claim: that Supermicro motherboards in servers used by major tech firms, including Apple and Amazon, had been stealthily implanted with a chip the size of a rice grain that allowed Chinese hackers to spy deep into those networks.
Facebook Changes Its Ad Tech to Stop Discrimination Andrew Harrer/Bloomberg/Getty Images On Tuesday, Facebook reached a historic settlement with civil rights groups that had accused the company of allowing advertisers to unlawfully discriminate against minorities, women, and older people by using the platform’s ad-targeting technology to exclude them from seeing ads for housing, jobs, and credit—three areas with legal protections for groups that have historically been disenfranchised.
Live: Watch Michael Cohen Testify Before Congress Right Here Longtime Trump fixer Michael Cohen will testify before the House Oversight Committee Wednesday at 10am ET. John Taggart/Bloomberg/Getty Images On Wednesday, longtime Trump fixer Michael Cohen is set to publicly testify before the House Oversight Committee.
Trump Shouldn't Plan to Tweet From a 6G Phone Anytime Soon Al Drago/Bloomberg/Getty Images It's been a big week for 5G, the next generation of wireless networks. Samsung announced its first 5G capable phone, the S10, on Wednesday.
Michael Short/Bloomberg/Getty Images Oracle allegedly paid some female employees more than $13,000 less per year, on average, than male employees in similar roles, according an analysis of Oracle’s own pay data revealed Friday as part of a gender bias lawsuit against the company.
"Because building things is great and important, but let's not have nostalgia for the days where my great grandfather would be on an assembly line losing a finger every four years." Marlene Awaad/Bloomberg/Getty Images You, like me, may sometimes (or all the time!) feel that the world is spiraling out of control—trade wars and political strife.
But it highlights how much variation there can be in what front-line physicians know about any new disease.“With any emerging infection, one of the problems we face is getting communication out to the physicians who might be seeing these cases,” says Priya Duggal, a genetic epidemiologist and associate professor at the Johns Hopkins Bloomberg School of Public Health, who, since the first outbreak in 2014, has been running a study of AFM victims and their families, with several colleagues.
Online Conspiracy Groups Are a Lot Like CultsMaddie McGarvey/Bloomberg/Getty ImagesIn recent months there’s been an increase in stories in which a follower of radical conspiracies shifts their actions from the web and into the world.In June, a QAnon conspiracy follower kicked off a one-man standoff at the Hoover Dam. Another QAnon supporter was arrested the next month occupying a Cemex cement factory, claiming that he had knowledge that Cemex was secretly assisting in child trafficking—a theory discussed in Facebook groups, in an attempt to push it into Twitter trending topics.Renee DiResta (@noUpside) is an Ideas contributor for WIRED, the director of research at New Knowledge, and a Mozilla fellow on media, misinformation, and trust.
America’s Pledge – a group led by California Governor Jerry Brown and former New York Mayor Michael Bloomberg – will unveil how close the US could come to the climate pollution reductions the Obama administration promised the world in Paris in 2015.
Apple's own apps...well, that depends on who you ask....Wild CardsAs referenced earlier, Bloomberg reported last month that Apple plans to launch three new iPhones this year: the upgrade to the iPhone X, the larger phone with a 6.5-inch display, and the less expensive device.