Privacy Groups Claim Online Ads Can Target Abuse Victims

Privacy Groups Claim Online Ads Can Target Abuse Victims

New documents filed Monday with regulators in Poland, the UK, and Ireland claim that the way personal data is handled during the process of matching advertisements to ad slots does not comply with the European Union’s General Data Protection Regulation, a strict set of consumer privacy rules that went into effect in May. The documents focus on the categories that key players in the ad-tech industry have adopted to instantly match advertisers with appropriate users or content.