Most Users Still Don't Know How Facebook Advertising Works

Most Users Still Don't Know How Facebook Advertising Works

(Eleven percent of respondents reported that they weren’t assigned any categories and told instead “You have no behaviors.”) Pew also asked participants about whether Facebook assigned them a political category, such as “liberal” or “conservative,” and any “multicultural affinity”—which Facebook says are groups of people “whose likes and other activity on Facebook suggest they’re interested in content relating to particular ethnic communities — African American, Hispanic American and Asian American.” There is no affinity classification for whites.