Taylor Swift's Miss Americana Is Pointless in the Instagram Era

Taylor Swift's Miss Americana Is Pointless in the Instagram Era

The latest of these, Netflix’s Miss Americana, trains its camera on Taylor Swift, an artist known for both her social media prowess and her skill in controlling what, exactly, the world knows about her.

Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

But among the companies coughing up a reported $5.6 million for 30 seconds of Big Game glory is one name most people have never heard of, selling a product that many don’t know exists: Dashlane, an app that manages your passwords.

The WIRED Guide to Influencers

The WIRED Guide to Influencers

Influencers like Luka Sabbat, a model-turned-actor with two million followers on Instagram, can charge upwards of $40,000 to promote products in story and feed posts.

Amazon Doesn’t Favor Its Own Brands—Except When It Does

Amazon Doesn’t Favor Its Own Brands—Except When It Does

“Even if another seller is selling a counterfeit, or an empty envelope, if they’re selling at a lower price, Amazon’s going to give them the Buy Box until such time as enough complaints come in so the brand can show Amazon this other seller is a total fake,” said Thomson.

The Internet Wants Zack Snyder’s Version of Justice League

The Internet Wants Zack Snyder’s Version of Justice League

ICYMI, over the weekend, Saturday Night Live did a sketch featuring Harry Styles as a Sara Lee Bread social media manager who kept leaving explicit messages using the brand’s Instagram account.

How Ford Created the Mach-E, Its Fully Electric Mustang SUV

How Ford Created the Mach-E, Its Fully Electric Mustang SUV

“We’d pop in sketches on a Monday, choose the one we wanted on Tuesday, build the CAD model on Wednesday, mill it on Thursday, then present it on Friday,” says design manager Chris Walter.

Google's Ultra-Secure Chip, a Facebook Face-Lift, and More

Google's Ultra-Secure Chip, a Facebook Face-Lift, and More

Facebook is refining while Google is designing, but first, a cartoon about when smartphones go rogue .Here's the news you need to know, in two minutes or less.You can sign up right here to make sure you get the news delivered fresh to your inbox every weekday!

Facebook's Logo Gets a Face-Lift

Facebook's Logo Gets a Face-Lift

Another blog post on the company’s design hub goes into more detail about how the team used “custom typography, rounded corners, open tracking and capitalization to create visual distinction between the company and the app.” This apparent faith in the world-changing power of a good font will be familiar to anyone who has ever read a design brief.

A Bank-Busting Bugatti, VW’s EV Dune Buggy, and More Car News

A Bank-Busting Bugatti, VW’s EV Dune Buggy, and More Car News

We took close looks at the new Bugatti Centodieci , we climbed aboard the all-electric VW dune buggy , and we examined what it takes to build the ultimate TV-friendly obstacle course for cars (and their daredevil drivers).Plus, we wondered what happened to all those people who shelled out for vanity license plates that ended up costing way more than they bargained for.

Disney+ Brandishes Its Weapon: An Infinity Gauntlet of Brands

Disney+ Brandishes Its Weapon: An Infinity Gauntlet of Brands

An apt analogy for Disney+ might be the Infinity Gauntlet, the jeweled glove that propelled the first three phases of the Marvel Cinematic Universe.

What Does Amazon's 'Top Brand' Badge Actually Mean?

What Does Amazon's 'Top Brand' Badge Actually Mean?

Louise Matsakis covers Amazon, internet law, and online culture for WIRED.James Thomson, a former Amazon employee and a partner at Buy Box Experts, a firm that consults with independent Amazon sellers, says Top Brands likely have high sales volumes and high conversion rates, meaning a lot of people who look at their product listings ultimately choose to buy from them.

Bentley Envisions Zero-Emissions Luxury Car by 2035

Bentley Envisions Zero-Emissions Luxury Car by 2035

In honor of its 100th anniversary, the maker of the official car of Queen Elizabeth II unveiled the EXP 100 GT concept, sketching a vision that fuses self-driving technology with interior comforts featuring special scents, wood from naturally fallen trees and seats made from wine-making leftovers.

What Does It Mean When a Product Is 'Amazon's Choice'?

What Does It Mean When a Product Is 'Amazon's Choice'?

“Amazon’s Choice is just our recommendation, and customers can always ask for specific brands or products if they choose,” an Amazon spokesperson said in a statement. If you search for a specific brand name, the Amazon’s Choice product will likely be from that company.

What the College Scandal Shallowfakes Reveal About the Rich

What the College Scandal Shallowfakes Reveal About the Rich

Rick Singer, the concierge to the stars who pleaded guilty in March to money laundering and racketeering in a scheme to get rich children into luxury-brand colleges, used the software to graft the heads of teens onto the muscled bodies of elite athletes.

Donald Glover, Adidas, Nike, and the Fight for Cool

Donald Glover, Adidas, Nike, and the Fight for Cool

Glover's addition certainly adds cultural currency to Adidas' war chest, but it's the partnership the company has forged with Beyoncé that will likely rival, and perhaps dwarf, the magnetism Kanye West was able to generate, and has wildly sustained, since he signed with the brand in 2015.

Inside the Weird, and Booming, Industry of Online Influence

Inside the Weird, and Booming, Industry of Online Influence

The Federal Trade Commission says that if influencers have received money, gifts, or anything else that could affect how users view their mention of a brand or product, they should disclose it prominently in the post.

Colleges Need Influencers, but Do Influencers Need College?

Colleges Need Influencers, but Do Influencers Need College?

And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and to their fellow students.

Amazon Wants Brands to Fight Fake Products Themselves

Amazon Wants Brands to Fight Fake Products Themselves

Her experience wasn’t a fluke: In 2016, Apple sued a company in New York for allegedly selling counterfeit versions of its accessories on Amazon, like charging cables. On Thursday, the company announced Project Zero , a program designed to reduce the number of fake products for sale on Amazon.

Polestar Tempts the Masses by Taking on the Tesla Model 3

Polestar Tempts the Masses by Taking on the Tesla Model 3

Polestar Tempts the Masses by Taking on the Tesla Model 3 The Polestar 2 is an all-electric five-door fastback aimed at buyers who want battery power but don't have $70,000 to spend on an SUV.

VW Targets Carbon-Neutral Production for First Electric Car

VW Targets Carbon-Neutral Production for First Electric Car

Volkswagen AG plans to save 1 million tons of carbon-dioxide emissions a year by making production of its first electric model carbon neutral, part of an effort to clean up its image in the aftermath of the diesel-cheating scandal.

Hollywood-Style Photos Show How Wildlife and Humans Collide

Hollywood-Style Photos Show How Wildlife and Humans Collide

This "second-stage" photography alone took two months with the crew working mostly at night, a process Brandt described as "brutal." The resulting photographs were digitally combined with the wildlife shots to create seamless images of animals wandering through a human-made habitat.

Try on Your Next Pair of Glasses Using Just Your iPhone

Try on Your Next Pair of Glasses Using Just Your iPhone

Leveraging the face-mapping tech on Apple's iPhones, the Warby Parker app will now include a a "virtual try-on" feature, which lets customers preview what glasses would look like in impressive detail using augmented reality.

Fiat Chrysler, Honda Blame Frigid Cold as U.S. Sales Disappoint

Fiat Chrysler, Honda Blame Frigid Cold as U.S. Sales Disappoint

Fiat Chrysler Automobiles NV and Honda Motor Co. reported smaller U.S. sales gain than expected and blamed frosty temperatures that kept some buyers at bay late last month.

Resident Evil 2 Rebuilds a Horror Masterpiece

Resident Evil 2 Rebuilds a Horror Masterpiece

Capcom Every Resident Evil game is only as good as its setting, and the Raccoon City Police Station is one of the best. To put it another way, Resident Evil 2 is a zombie-fighting game that refuses to give you enough bullets.

Gillette's Ad Proves the Definition of a Good Man Has Changed

Gillette's Ad Proves the Definition of a Good Man Has Changed

Titled “We Believe,” the nearly two-minute video features a diverse cast of boys getting bullied, of teens watching media representatives of macho guys objectifying women, and of men looking into the mirror while news reports of #MeToo and toxic masculinity play in the background.

Harley-Davidson's Electric LiveWire Motorcycle Debuts at CES

Harley-Davidson's Electric LiveWire Motorcycle Debuts at CES

Today at CES in Las Vegas, Harley-Davidson announced it has started taking pre-orders for the LiveWire, the all-electric motorcycle it first showed off in 2014.

How Doug Engelbart Pulled off the Mother of All Demos

How Doug Engelbart Pulled off the Mother of All Demos

It got him and his group off the ground.Engelbart: I got the money to do a research project on trying to test the different kind of display selection devices and that’s when I came up with the idea of mouse.Bill English: (chief engineer at SRI) That happened in ’63.

How Google Keeps Its Power-Hungry Operations Carbon Neutral

How Google Keeps Its Power-Hungry Operations Carbon Neutral

Google achieves this three ways, according to its most recent Environmental Report: by reducing its demand, by buying renewables to offset its use of non-renewable energy, and with other offsets, like capturing methane gas from animal waste.Data centers are a large source of emissions, and emissions from Google’s data centers and internet infrastructure are estimated to account for 40 percent of the internet’s carbon footprint.

Byeeeee, Logan Paul: Brands Prefer 'Micro Influencers' Now

Byeeeee, Logan Paul: Brands Prefer 'Micro Influencers' Now

Micro influencers have a small enough reach to seem (sorry) “authentic.” “It’s like buying something from your local hardware store,” says James DeJulio, president and cofounder of Tongal, which connects brands and creators.

The Future of Fashion in One Word: Plastics

The Future of Fashion in One Word: Plastics

It comes in the form of a new outwear collection called ReNew which has rescued some three million plastic water bottles (so far) from landfills and beaches, repurposing them as synthetic fabrics.EverlaneThe line of plastic parkas and puffer jackets follows a trend from companies big (Adidas), small (Rothy's), niche (Girlfriend Collective), and mainstream (H&M), all of which have recently incorporated recycled plastic into their wares.