The Fashion Industry Could Reduce Emissions—if It Wanted To

The Fashion Industry Could Reduce Emissions—if It Wanted To

In 2019, some of the largest fashion brands in the world put their names on science-based climate targets, saying they would reduce their greenhouse gas emissions 30 percent by 2030 in order to stay in line with a UN-endorsed pathway to keeping the climate from warming more than 1.5 degrees Celsius.

Amazon Prime Day 2020: 21 Best Home, Outdoors, Toy Deals

Amazon Prime Day 2020: 21 Best Home, Outdoors, Toy Deals

Amazon Prime Day looks a lot different this year, for more reasons than one.Le Creuset Enameled Cast Iron Griddle for $90 ($70 off): Amazon is currently offering up to 40 percent off a lot of kitchenware.

BlackBerry Is Planning a Comeback. For Some, It Never Left

BlackBerry Is Planning a Comeback. For Some, It Never Left

Matlock, whose favorite BB device is the Classic and who most recently used a KEY2 LE (2018) , also alludes to the inconveniences and basic user issues BlackBerry fans have had to put up with over the past few years: “We need Blackberry to get on the same page and give us a phone that works, that we don’t have to compromise on, like we have in the past.

Minecraft Dungeons Makes Dungeon Crawlers Accessible to All

Minecraft Dungeons Makes Dungeon Crawlers Accessible to All

Minecraft Dungeons, the first Minecraft spinoff developed directly by Mojang Studios, the studio that helms the core game, feels distinctly of a piece with those old Lego titles.

'Microplastic Hot Spots' Are Tainting Deep-Sea Ecosystems

'Microplastic Hot Spots' Are Tainting Deep-Sea Ecosystems

“That does matter if fish and other animals are doing that, too, because we only eat their muscle tissue,” she says, because the plastic could be moving through the lining of their guts and concentrating in those edible bits.

The Influencer Economy Hurtles Toward Its First Recession

The Influencer Economy Hurtles Toward Its First Recession

Like many influencers, she tags her clothes and beauty products on LikeToKnowIt, a platform that connects her followers to the online retailers where they can shop her lifestyle.Affiliate commissions give influencers like Elyce a way to suggest products more organically than, say, writing #sponsored captions for something they wouldn’t actually use.

A Meme Account About a Mall Is Now a Lifeline

A Meme Account About a Mall Is Now a Lifeline

There’s no better digital representation of this than the parody Twitter account devoted to The Americana at Brand, a giant shopping, entertainment, and residential complex in Glendale, a Los Angeles suburb on the city’s northeast border.

With So Many Streaming Services, What Really Sets Them Apart?

With So Many Streaming Services, What Really Sets Them Apart?

With HBO—and its forthcoming HBO Max service, which will offer additional originals and, well, Friends—the content has always been a part of its branding: It was an alternative to what you’d find on the rest of television, with more sex, more violence, more complicated characters who barely resembled the one-note protagonists on network TV (and they could say “fuck”).

Let's Have the GIF Pronunciation Debate Forever

Let's Have the GIF Pronunciation Debate Forever

Today, Giphy and the peanut butter brand Jif released limited-edition jars of spread sure to reignite the discourse of how to pronounce GIF all over again.

Taylor Swift's Miss Americana Is Pointless in the Instagram Era

Taylor Swift's Miss Americana Is Pointless in the Instagram Era

The latest of these, Netflix’s Miss Americana, trains its camera on Taylor Swift, an artist known for both her social media prowess and her skill in controlling what, exactly, the world knows about her.

Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

But among the companies coughing up a reported $5.6 million for 30 seconds of Big Game glory is one name most people have never heard of, selling a product that many don’t know exists: Dashlane, an app that manages your passwords.

The WIRED Guide to Influencers

The WIRED Guide to Influencers

Influencers like Luka Sabbat, a model-turned-actor with two million followers on Instagram, can charge upwards of $40,000 to promote products in story and feed posts.

Amazon Doesn’t Favor Its Own Brands—Except When It Does

Amazon Doesn’t Favor Its Own Brands—Except When It Does

“Even if another seller is selling a counterfeit, or an empty envelope, if they’re selling at a lower price, Amazon’s going to give them the Buy Box until such time as enough complaints come in so the brand can show Amazon this other seller is a total fake,” said Thomson.

The Internet Wants Zack Snyder’s Version of Justice League

The Internet Wants Zack Snyder’s Version of Justice League

ICYMI, over the weekend, Saturday Night Live did a sketch featuring Harry Styles as a Sara Lee Bread social media manager who kept leaving explicit messages using the brand’s Instagram account.

How Ford Created the Mach-E, Its Fully Electric Mustang SUV

How Ford Created the Mach-E, Its Fully Electric Mustang SUV

“We’d pop in sketches on a Monday, choose the one we wanted on Tuesday, build the CAD model on Wednesday, mill it on Thursday, then present it on Friday,” says design manager Chris Walter.

Google's Ultra-Secure Chip, a Facebook Face-Lift, and More

Google's Ultra-Secure Chip, a Facebook Face-Lift, and More

Facebook is refining while Google is designing, but first, a cartoon about when smartphones go rogue .Here's the news you need to know, in two minutes or less.You can sign up right here to make sure you get the news delivered fresh to your inbox every weekday!

Facebook's Logo Gets a Face-Lift

Facebook's Logo Gets a Face-Lift

Another blog post on the company’s design hub goes into more detail about how the team used “custom typography, rounded corners, open tracking and capitalization to create visual distinction between the company and the app.” This apparent faith in the world-changing power of a good font will be familiar to anyone who has ever read a design brief.

A Bank-Busting Bugatti, VW’s EV Dune Buggy, and More Car News

A Bank-Busting Bugatti, VW’s EV Dune Buggy, and More Car News

We took close looks at the new Bugatti Centodieci , we climbed aboard the all-electric VW dune buggy , and we examined what it takes to build the ultimate TV-friendly obstacle course for cars (and their daredevil drivers).Plus, we wondered what happened to all those people who shelled out for vanity license plates that ended up costing way more than they bargained for.

Disney+ Brandishes Its Weapon: An Infinity Gauntlet of Brands

Disney+ Brandishes Its Weapon: An Infinity Gauntlet of Brands

An apt analogy for Disney+ might be the Infinity Gauntlet, the jeweled glove that propelled the first three phases of the Marvel Cinematic Universe.

What Does Amazon's 'Top Brand' Badge Actually Mean?

What Does Amazon's 'Top Brand' Badge Actually Mean?

Louise Matsakis covers Amazon, internet law, and online culture for WIRED.James Thomson, a former Amazon employee and a partner at Buy Box Experts, a firm that consults with independent Amazon sellers, says Top Brands likely have high sales volumes and high conversion rates, meaning a lot of people who look at their product listings ultimately choose to buy from them.

Bentley Envisions Zero-Emissions Luxury Car by 2035

Bentley Envisions Zero-Emissions Luxury Car by 2035

In honor of its 100th anniversary, the maker of the official car of Queen Elizabeth II unveiled the EXP 100 GT concept, sketching a vision that fuses self-driving technology with interior comforts featuring special scents, wood from naturally fallen trees and seats made from wine-making leftovers.

What Does It Mean When a Product Is 'Amazon's Choice'?

What Does It Mean When a Product Is 'Amazon's Choice'?

“Amazon’s Choice is just our recommendation, and customers can always ask for specific brands or products if they choose,” an Amazon spokesperson said in a statement. If you search for a specific brand name, the Amazon’s Choice product will likely be from that company.

What the College Scandal Shallowfakes Reveal About the Rich

What the College Scandal Shallowfakes Reveal About the Rich

Rick Singer, the concierge to the stars who pleaded guilty in March to money laundering and racketeering in a scheme to get rich children into luxury-brand colleges, used the software to graft the heads of teens onto the muscled bodies of elite athletes.

Donald Glover, Adidas, Nike, and the Fight for Cool

Donald Glover, Adidas, Nike, and the Fight for Cool

Glover's addition certainly adds cultural currency to Adidas' war chest, but it's the partnership the company has forged with Beyoncé that will likely rival, and perhaps dwarf, the magnetism Kanye West was able to generate, and has wildly sustained, since he signed with the brand in 2015.

Inside the Weird, and Booming, Industry of Online Influence

Inside the Weird, and Booming, Industry of Online Influence

The Federal Trade Commission says that if influencers have received money, gifts, or anything else that could affect how users view their mention of a brand or product, they should disclose it prominently in the post.

Colleges Need Influencers, but Do Influencers Need College?

Colleges Need Influencers, but Do Influencers Need College?

And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and to their fellow students.

Amazon Wants Brands to Fight Fake Products Themselves

Amazon Wants Brands to Fight Fake Products Themselves

Her experience wasn’t a fluke: In 2016, Apple sued a company in New York for allegedly selling counterfeit versions of its accessories on Amazon, like charging cables. On Thursday, the company announced Project Zero , a program designed to reduce the number of fake products for sale on Amazon.

Polestar Tempts the Masses by Taking on the Tesla Model 3

Polestar Tempts the Masses by Taking on the Tesla Model 3

Polestar Tempts the Masses by Taking on the Tesla Model 3 The Polestar 2 is an all-electric five-door fastback aimed at buyers who want battery power but don't have $70,000 to spend on an SUV.

VW Targets Carbon-Neutral Production for First Electric Car

VW Targets Carbon-Neutral Production for First Electric Car

Volkswagen AG plans to save 1 million tons of carbon-dioxide emissions a year by making production of its first electric model carbon neutral, part of an effort to clean up its image in the aftermath of the diesel-cheating scandal.

Hollywood-Style Photos Show How Wildlife and Humans Collide

Hollywood-Style Photos Show How Wildlife and Humans Collide

This "second-stage" photography alone took two months with the crew working mostly at night, a process Brandt described as "brutal." The resulting photographs were digitally combined with the wildlife shots to create seamless images of animals wandering through a human-made habitat.