If you’d rather not think about how your life is locked in a dystopian web of your own data , don't watch the new Netflix documentary The Great Hack .But if you want to see, really see, the way data tracking, harvesting, and targeting takes the strands of information we generate and ties them around us until we are being suffocated by governments and companies, don't miss the film, which premieres today on the streaming platform and in theaters.
According to UpGuard, one of the exposed databases belonged to a Mexican company called Cultura Colectiva, which used Amazon cloud services to store some 146 gigabytes of data, including 540 million different records.
Two years later, in 2015, a Guardian writer named Harry Davies reported that Cambridge Analytica had collected data on millions of American Facebook users without their permission, and used their likes to create personality profiles for the 2016 US election.
Sprinkled among those names are also key players from President Trump's 2016 digital team, including his former digital director and current campaign manager Brad Parscale, as well as several former executives of Cambridge Analytica, the now defunct consulting company, including its former CEO Alexander Nix, former business development director Brittany Kaiser, and Julian Wheatland, director of Cambridge Analytica's parent company, SCL Group.
Former SCL contractor Christopher Wylie blew the whistle on Cambridge Analytica last March, telling *The Guardian* and *The New York Times* that the company misappropriated the data of tens of millions of Facebook users and used it for political purposes during the 2016 presidential election in the US.