The WIRED Guide to Influencers

The WIRED Guide to Influencers

Influencers like Luka Sabbat, a model-turned-actor with two million followers on Instagram, can charge upwards of $40,000 to promote products in story and feed posts.

You Are Already Having Sex With Robots

You Are Already Having Sex With Robots

John Sullins, who studies the philosophy of robotics and artificial intelligence at Sonoma State University, thinks that virtual influencers like Lil Miquela are the “sexbot” most people are likely to interact with in the near future.

When Influencers Switch Platforms—and Bare It All

When Influencers Switch Platforms—and Bare It All

Last year, he decided to develop his own platform, JustFor. Fans, which includes features like a store where creators can hawk merchandise, personalized phone numbers to text with followers, and the ability to sell videos (which OnlyFans now offers too).

Why Women Are Called 'Influencers' and Men 'Creators'

Why Women Are Called 'Influencers' and Men 'Creators'

While at a streaming and gaming conference, Crystal Abidin, a digital anthropologist studying internet celebrity, and a few other women presenters referred to people who think of themselves as "gamers" as "influencers" or "internet celebrities.

Colleges Need Influencers, but Do Influencers Need College?

Colleges Need Influencers, but Do Influencers Need College?

And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and to their fellow students.

Fyre Festival Documentaries Dissect Attendees'—and Your—FOMO

Fyre Festival Documentaries Dissect Attendees'—and Your—FOMO

More specifically as "an immersive experience" offering "the best in food, art, music, and adventure" on an island "once owned by Pablo Escobar" that is somehow "on the boundaries of the impossible." As one social media strategist in Fyre Fraud put it, "what Fyre Festival did prove is that the power of influence is real." If that all sounds like gobbledygook marketing, it's because it is.

How Instagram Became the Russian IRA's Go-To Social Network

How Instagram Became the Russian IRA's Go-To Social Network

As Facebook and Twitter cracked down on foreign influence campaigns amid media scrutiny, the Kremlin’s Internet Research Agency (IRA) found unprecedented success in shifting its disinformation efforts to the photo-sharing app, according to a new report commissioned by the Senate Intelligence Committee.

Byeeeee, Logan Paul: Brands Prefer 'Micro Influencers' Now

Byeeeee, Logan Paul: Brands Prefer 'Micro Influencers' Now

Micro influencers have a small enough reach to seem (sorry) “authentic.” “It’s like buying something from your local hardware store,” says James DeJulio, president and cofounder of Tongal, which connects brands and creators.

Inside the Pricey War to Influence Your Instagram Feed

Inside the Pricey War to Influence Your Instagram Feed

None of the codes and links posted below Gutierrez’s Lashify video include a disclosure beyond the phrase “AFFILIATE SHIZ!” Nubounsom did not respond to a request for comment.$50,000 for a YouTube VideoPayments for influencers are rising so fast that some advertisers feel priced out of the market.