Help! My Colleague Is Taking Credit for My Work

Help! My Colleague Is Taking Credit for My Work

Ask OOO at [email protected] .A small but appreciable tragedy of our remote-work age is the loss of petty workplace dramas that used to add intrigue to the sameness of the day.

The World in Cyberpunk 2077 Is Hollow—the Posters Prove It

The World in Cyberpunk 2077 Is Hollow—the Posters Prove It

Sign up for our Games newsletter and never miss our latest gaming tips, reviews, and features .As well as understanding Night City in an instant, there’s a high chance those posters chosen at random will contain explicit and exploitative imagery, many far more so than the “Mix it up” poster.

Facebook Ad Services Let Anyone Target US Military Personnel

Facebook Ad Services Let Anyone Target US Military Personnel

But independent security researcher Andrea Downing says the stakes are much higher should active duty members of the US military—many of whom would likely get caught up in broader Facebook targeting of this sort—face misinformation online that could impact their understanding of world events or expose them to scams.

From Podcasts to Zoom Workshops, Friendship Is Big Business

From Podcasts to Zoom Workshops, Friendship Is Big Business

On social media, #squadgoals—a hashtag describing glamorous friend groups, once culturally appropriated and popularized by Taylor Swift’s glamorous posse—was born and then died, but the notion that friendly hangouts make for marketable, sexy Instagram Stories remained, yielding engineered influencer friendships and branded collaborations.

Give These Apps Some Notes and They'll Write Emails for You

Give These Apps Some Notes and They'll Write Emails for You

“Billions of people write email,” says Shuffet, a cocreator of Compose.VWO, which helps companies measure the performance of marketing content, has tested GPT-3 against human-written material for clients including travel site .

The Triumphant Return of the Good Small Phone

The Triumphant Return of the Good Small Phone

“With its amazing size, it fits in the palm of your hand,” said Apple vice-president of marketing Kaiann Drance in Tuesday’s promotional video.It’s even a good bit smaller than the iPhone SE—which has a 4.7 inch display.

Nanoinfluencers Are Slyly Barnstorming the 2020 Election

Nanoinfluencers Are Slyly Barnstorming the 2020 Election

This new culture of the partisan influencer, unsurprisingly coming to fruition in the US during the 2020 presidential election, underscores the challenges social media firms face in dealing with the sheer amount of propaganda flowing on their platforms.

The FDA Tightens the Rules for Covid-19 Antibody Blood Tests

The FDA Tightens the Rules for Covid-19 Antibody Blood Tests

In mid-March, the agency loosened its rules, declaring via an update to its emergency use guidance that antibody tests could be sold without seeking the agency’s approval, provided that manufacturers did their own validation.

One Woman's Instagram-Fueled Ascent to ‘Boss Lady Status’

One Woman's Instagram-Fueled Ascent to ‘Boss Lady Status’

Jesseca Dupart started as a simple hair salon in this northeastern section of New Orleans, called Little Woods, back in 2012, when she was 30 years old, and by the time I visited her six years later, Kaleidoscope was a rapidly growing brand in the African American beauty market.

The Influencer Economy Hurtles Toward Its First Recession

The Influencer Economy Hurtles Toward Its First Recession

Like many influencers, she tags her clothes and beauty products on LikeToKnowIt, a platform that connects her followers to the online retailers where they can shop her lifestyle.Affiliate commissions give influencers like Elyce a way to suggest products more organically than, say, writing #sponsored captions for something they wouldn’t actually use.

With So Many Streaming Services, What Really Sets Them Apart?

With So Many Streaming Services, What Really Sets Them Apart?

With HBO—and its forthcoming HBO Max service, which will offer additional originals and, well, Friends—the content has always been a part of its branding: It was an alternative to what you’d find on the rest of television, with more sex, more violence, more complicated characters who barely resembled the one-note protagonists on network TV (and they could say “fuck”).

Startup Guesty Under Investigation for Illegal Airbnb Bookings in NYC

Startup Guesty Under Investigation for Illegal Airbnb Bookings in NYC

Soto was right, NYC’s short-term rental market was booming—but what he failed to mention was that it was also largely illegal .On Monday, just four days after Soto’s presentation, the mayor’s Office of Special Enforcement formally announced it had opened an investigation into Guesty, saying that the bulk of the company’s business in New York has likely been unlawful.

Uber and Lyft's Financials Reveal Two Ride-Hailing Strategies

Uber and Lyft's Financials Reveal Two Ride-Hailing Strategies

Out of the chaos of Uber’s international business, which ranges from shared to premium ride-hail trips, to e-bikes, to e-scooters, to buses, to on-demand staffing, to food delivery, Khosrowshahi promised some actual money.

Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

But among the companies coughing up a reported $5.6 million for 30 seconds of Big Game glory is one name most people have never heard of, selling a product that many don’t know exists: Dashlane, an app that manages your passwords.

Success Kid's Mom Won't Stand for Steve King's 'Meme' Ad

Success Kid's Mom Won't Stand for Steve King's 'Meme' Ad

The real legal questions are two: Did he violate the Griners’ right of publicity, and can King prove that his campaign’s version of the meme is a fair use of Griner’s copyrighted material?

The New Version of Bluetooth Is Here to Fix Your Headphones

The New Version of Bluetooth Is Here to Fix Your Headphones

That LE stands for “low energy,” and the goal for the update is to allow a standard Bluetooth signal to better manage and share wireless audio streams between devices without overworking the batteries in your phone, your smartwatch, or your headphones.

The WIRED Guide to Influencers

The WIRED Guide to Influencers

Influencers like Luka Sabbat, a model-turned-actor with two million followers on Instagram, can charge upwards of $40,000 to promote products in story and feed posts.

How to Opt Out of the Sites That Sell Your Personal Data

How to Opt Out of the Sites That Sell Your Personal Data

Your personal data is valuable to marketers, which is why so many companies have details about you on their books—all of which can be used to target you with advertising, or to find out where you live and work, or even to steal your identity for fraudulent purposes.

Lambda School's For-Profit Plan to Solve Student Debt

Lambda School's For-Profit Plan to Solve Student Debt

Lambda says enrollment, now 2,700 students, is growing at 10 percent a month; it foresees soon bringing the ISA model to other subjects, like nursing.The challenge, Allred says, is overcoming the stigma of for-profit coding schools, especially among Silicon Valley firms—which is tricky when you’ve been around less than three years.

AI Algorithms Need FDA-Style Drug Trials

AI Algorithms Need FDA-Style Drug Trials

To protect the cognitive autonomy of individuals and the political health of society at large, we need to make the function and application of algorithms transparent, and the FDA provides a useful model.

This Chrome Extension Calls Out Sponsored YouTube Videos

This Chrome Extension Calls Out Sponsored YouTube Videos

Last year, an analysis of over 500,000 YouTube videos and more than 2.1 million Pinterest pins conducted by the Princeton researchers found that influencers rarely disclose their connections to such affiliate marketing links.

San Francisco's E-Cigarette Ban Aims to Goose the FDA

San Francisco's E-Cigarette Ban Aims to Goose the FDA

San Francisco city officials voted unanimously on Tuesday to suspend the sale and delivery of electronic cigarettes until the products are approved by the Food and Drug Administration. In 2018, the FDA warned e-cigarette companies to stop marketing to children and proposed restricting the sale of flavored vaping products to minors.

YouTube Testimonials Lure Patients to Shady Stem Cell Clinics

YouTube Testimonials Lure Patients to Shady Stem Cell Clinics

Then there’s the ease with which stem cell clinics reach potential patients online. Often, this involves the patient testimonial video—one of the most successful marketing strategies employed by stem cell clinics.

Audi Recalls Some E-Tron SUVs Over a Battery Issue

Audi Recalls Some E-Tron SUVs Over a Battery Issue

Audi has voluntarily recalled some of its first electric vehicles, over battery issues that could cause fires, though none have yet been reported. The E-tron system monitors the battery for moisture, and Audi says a yellow battery warning light should appear if the vehicle’s sensors find something has gone wrong inside.

Help! I'm Drowning in Emails from Square Vendors

Help! I'm Drowning in Emails from Square Vendors

When I asked a representative from Square what was going on, the answer surprised me: Apparently, I had consented to receive automatic receipts and promotions from any company that uses a Square point of sale machine the very first time I ever entered my email into one of the Square readers.

Feds Dismantled the Dark-Web Drug Trade—but It's Already Rebuilding

Feds Dismantled the Dark-Web Drug Trade—but It's Already Rebuilding

Judging by that buzzing trade, there's little hint that just the week before, global law enforcement announced the takedowns of two of the world's largest dark-web drug sites, known as Wall Street Market and Valhalla.

Game of Thrones Marketing Is Spreading Like Greyscale

Game of Thrones Marketing Is Spreading Like Greyscale

But for others, the sheer effort put into all those limited-edition Oreos and $100 T-shirts and Las Vegas fountain displays and Urban Decay makeup palettes and secret Valyrian Shake Shack menus starts to take on a particular aroma: flop sweat, the anxious stench of companies aware that this season presents their final opportunity to milk the Game of Thrones cash cow.

Colleges Need Influencers, but Do Influencers Need College?

Colleges Need Influencers, but Do Influencers Need College?

And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and to their fellow students.

An Email Marketing Company Left 809 Million Records Exposed Online

An Email Marketing Company Left 809 Million Records Exposed Online

"This is just another case where someone has my data, and hundreds of millions of other people’s data, and I’ve absolutely no idea how they got it." Security Researcher Troy Hunt In the exposed database, the researchers also found some of what appear to be Verifications.io’s own internal tools like test email accounts, hundreds of SMTP (email sending) servers, the text of emails, anti-spam evasion infrastructure, keywords to avoid, and IP addresses to blacklist.

An Email Marketing Company Left 809 Million Records Exposed Online

An Email Marketing Company Left 809 Million Records Exposed Online

Last week, security researchers Bob Diachenko and Vinny Troia discovered an unprotected, publicly accessible MongoDB database containing 150 gigabytes-worth of detailed, plaintext marketing data—including 763 million unique email addresses. The database, owned by the "email validation" firm Verifications.io, was taken offline the same day Diachenko reported it to the company.