Uber and Lyft's Financials Reveal Two Ride-Hailing Strategies

Uber and Lyft's Financials Reveal Two Ride-Hailing Strategies

Out of the chaos of Uber’s international business, which ranges from shared to premium ride-hail trips, to e-bikes, to e-scooters, to buses, to on-demand staffing, to food delivery, Khosrowshahi promised some actual money.

Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

But among the companies coughing up a reported $5.6 million for 30 seconds of Big Game glory is one name most people have never heard of, selling a product that many don’t know exists: Dashlane, an app that manages your passwords.

Success Kid's Mom Won't Stand for Steve King's 'Meme' Ad

Success Kid's Mom Won't Stand for Steve King's 'Meme' Ad

The real legal questions are two: Did he violate the Griners’ right of publicity, and can King prove that his campaign’s version of the meme is a fair use of Griner’s copyrighted material?

The New Version of Bluetooth Is Here to Fix Your Headphones

The New Version of Bluetooth Is Here to Fix Your Headphones

That LE stands for “low energy,” and the goal for the update is to allow a standard Bluetooth signal to better manage and share wireless audio streams between devices without overworking the batteries in your phone, your smartwatch, or your headphones.

The WIRED Guide to Influencers

The WIRED Guide to Influencers

Influencers like Luka Sabbat, a model-turned-actor with two million followers on Instagram, can charge upwards of $40,000 to promote products in story and feed posts.

How to Opt Out of the Sites That Sell Your Personal Data

How to Opt Out of the Sites That Sell Your Personal Data

Your personal data is valuable to marketers, which is why so many companies have details about you on their books—all of which can be used to target you with advertising, or to find out where you live and work, or even to steal your identity for fraudulent purposes.

Lambda School's For-Profit Plan to Solve Student Debt

Lambda School's For-Profit Plan to Solve Student Debt

Lambda says enrollment, now 2,700 students, is growing at 10 percent a month; it foresees soon bringing the ISA model to other subjects, like nursing.The challenge, Allred says, is overcoming the stigma of for-profit coding schools, especially among Silicon Valley firms—which is tricky when you’ve been around less than three years.

AI Algorithms Need FDA-Style Drug Trials

AI Algorithms Need FDA-Style Drug Trials

To protect the cognitive autonomy of individuals and the political health of society at large, we need to make the function and application of algorithms transparent, and the FDA provides a useful model.

This Chrome Extension Calls Out Sponsored YouTube Videos

This Chrome Extension Calls Out Sponsored YouTube Videos

Last year, an analysis of over 500,000 YouTube videos and more than 2.1 million Pinterest pins conducted by the Princeton researchers found that influencers rarely disclose their connections to such affiliate marketing links.

San Francisco's E-Cigarette Ban Aims to Goose the FDA

San Francisco's E-Cigarette Ban Aims to Goose the FDA

San Francisco city officials voted unanimously on Tuesday to suspend the sale and delivery of electronic cigarettes until the products are approved by the Food and Drug Administration. In 2018, the FDA warned e-cigarette companies to stop marketing to children and proposed restricting the sale of flavored vaping products to minors.

YouTube Testimonials Lure Patients to Shady Stem Cell Clinics

YouTube Testimonials Lure Patients to Shady Stem Cell Clinics

Then there’s the ease with which stem cell clinics reach potential patients online. Often, this involves the patient testimonial video—one of the most successful marketing strategies employed by stem cell clinics.

Audi Recalls Some E-Tron SUVs Over a Battery Issue

Audi Recalls Some E-Tron SUVs Over a Battery Issue

Audi has voluntarily recalled some of its first electric vehicles, over battery issues that could cause fires, though none have yet been reported. The E-tron system monitors the battery for moisture, and Audi says a yellow battery warning light should appear if the vehicle’s sensors find something has gone wrong inside.

Help! I'm Drowning in Emails from Square Vendors

Help! I'm Drowning in Emails from Square Vendors

When I asked a representative from Square what was going on, the answer surprised me: Apparently, I had consented to receive automatic receipts and promotions from any company that uses a Square point of sale machine the very first time I ever entered my email into one of the Square readers.

Feds Dismantled the Dark-Web Drug Trade—but It's Already Rebuilding

Feds Dismantled the Dark-Web Drug Trade—but It's Already Rebuilding

Judging by that buzzing trade, there's little hint that just the week before, global law enforcement announced the takedowns of two of the world's largest dark-web drug sites, known as Wall Street Market and Valhalla.

Game of Thrones Marketing Is Spreading Like Greyscale

Game of Thrones Marketing Is Spreading Like Greyscale

But for others, the sheer effort put into all those limited-edition Oreos and $100 T-shirts and Las Vegas fountain displays and Urban Decay makeup palettes and secret Valyrian Shake Shack menus starts to take on a particular aroma: flop sweat, the anxious stench of companies aware that this season presents their final opportunity to milk the Game of Thrones cash cow.

Colleges Need Influencers, but Do Influencers Need College?

Colleges Need Influencers, but Do Influencers Need College?

And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and to their fellow students.

An Email Marketing Company Left 809 Million Records Exposed Online

An Email Marketing Company Left 809 Million Records Exposed Online

"This is just another case where someone has my data, and hundreds of millions of other people’s data, and I’ve absolutely no idea how they got it." Security Researcher Troy Hunt In the exposed database, the researchers also found some of what appear to be Verifications.io’s own internal tools like test email accounts, hundreds of SMTP (email sending) servers, the text of emails, anti-spam evasion infrastructure, keywords to avoid, and IP addresses to blacklist.

An Email Marketing Company Left 809 Million Records Exposed Online

An Email Marketing Company Left 809 Million Records Exposed Online

Last week, security researchers Bob Diachenko and Vinny Troia discovered an unprotected, publicly accessible MongoDB database containing 150 gigabytes-worth of detailed, plaintext marketing data—including 763 million unique email addresses. The database, owned by the "email validation" firm Verifications.io, was taken offline the same day Diachenko reported it to the company.

Fitbit's New Lower-Cost Wearables Undercut the Apple Watch

Fitbit's New Lower-Cost Wearables Undercut the Apple Watch

The new Inspire wristband, which starts at $70 and goes up to $100 for a model with heart-rate tracking, is an interesting evolution of its predecessor, the Fitbit Alta.

The Future of Super Bowl Ads Doesn’t Include TV—or Football

The Future of Super Bowl Ads Doesn’t Include TV—or Football

The Future of Super Bowl Ads Doesn’t Include TV—or Football From press-generating live musicals to viral tweets, brands are figuring out that they can get a lot more than 30 seconds for their money. It’s called Skittles Commercial: The Broadway Musical .

Fyre Festival Documentaries Dissect Attendees'—and Your—FOMO

Fyre Festival Documentaries Dissect Attendees'—and Your—FOMO

More specifically as "an immersive experience" offering "the best in food, art, music, and adventure" on an island "once owned by Pablo Escobar" that is somehow "on the boundaries of the impossible." As one social media strategist in Fyre Fraud put it, "what Fyre Festival did prove is that the power of influence is real." If that all sounds like gobbledygook marketing, it's because it is.

Pharma Spending on Doctors Is Correlated With Opioid Deaths

Pharma Spending on Doctors Is Correlated With Opioid Deaths

In a study published today in the journal JAMA Network Open, researchers at the Boston Medical Center found a strong association between direct-to-physician marketing dollars spent by drug companies, the number of opioid prescriptions issued by doctors, and the number of deaths in each US county from prescription opioids.

The 'Future Book' Is Here, but It's Not What We Expected

The 'Future Book' Is Here, but It's Not What We Expected

Goodnight Stories didn’t emerge spontaneously, though; they began to test it, six months before launching their now famed Kickstarter campaign, using the simplest of internet technologies: email.Crucial Tech for an Author: EmailIn 2014, The New York Times had 6.5 million subscribers to its email newsletters.

Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want

Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want

And this time of year, when millions of Americans are going to buy toys, it’s easier for children to thumb through a physical catalog that feels like a big book of wonders than a notoriously hard-to-navigate website.Kids, especially, don’t have a great way to discover toys on the actual Amazon website.

The MoviePass Reboot Is Here. But Will Moviegoers Want It?

The MoviePass Reboot Is Here. But Will Moviegoers Want It?

Starting in January, MoviePass will roll out a new pricing scheme that will allow you to pay as little as $10 or as much as $25 per month for three movie tickets, depending on where you live and how many restrictions you can cope with.If people sign up, MoviePass will finally have a business model that's within shouting distance of survival.

Spotify's Year-End Ads Highlight the Weird and Wonderful

Spotify's Year-End Ads Highlight the Weird and Wonderful

In particular this year we’ve made sure to tell universal stories that aggregate data, versus highlighting individuals,” says June Sauvaget, Spotify’s global head of consumer marketing.To further allay privacy concerns, all of the data used in Wrapped comes from public playlists, already discoverable on the platform.

Inside the Pricey War to Influence Your Instagram Feed

Inside the Pricey War to Influence Your Instagram Feed

None of the codes and links posted below Gutierrez’s Lashify video include a disclosure beyond the phrase “AFFILIATE SHIZ!” Nubounsom did not respond to a request for comment.$50,000 for a YouTube VideoPayments for influencers are rising so fast that some advertisers feel priced out of the market.

Juul Pledges Big Changes, but the Impact May Be Small

Juul Pledges Big Changes, but the Impact May Be Small

Juul Pledges Big Changes, but the Impact May Be SmallGiorgos Zachos/Getty ImagesOn Tuesday, e-cigarette maker Juul announced an aggressive-sounding plan to prevent kids from using its nicotine products, including stopping the sale of most flavored pods in more than 90,000 US retail stores and shutting some of its social media accounts.

FDA Cracks Down on E-Cigarettes to Curb Teen-Vaping 'Epidemic'

FDA Cracks Down on E-Cigarettes to Curb Teen-Vaping 'Epidemic'

Now, recent data, like a report from the Centers for Disease Control and Prevention showing that 2.1 million middle- and high-school students used e-cigarettes in 2017, is prompting the agency to rethink its position.“The FDA won’t tolerate a whole generation of young people becoming addicted to nicotine as a tradeoff for enabling adults to have unfettered access to these same products,” he said.Gottlieb’s offensive seems primarily aimed at Juul, the most popular of the e-cigarettes, with an estimated 70 percent share of the retail market according to Nielsen data.

Why an Army of Small Companies Is Defending The Sprint/T-Mobile Merger

Why an Army of Small Companies Is Defending The Sprint/T-Mobile Merger

By helpfully suggesting talking points to resellers—or MVNOs, for Mobile Virtual Network Operators—including Mint Mobile, Republic Wireless, and Ting, all of which lease access from the Big Four network operators (Verizon, AT&T, Sprint, and T-Mobile) in order to sell phone and data services to customers, T-Mobile is following the usual "air of inevitability" merger playbook.Susan Crawford (@scrawford is an Ideas contributor for WIRED, a professor at Harvard Law School, and author of Captive Audience: The Telecom Industry and Monopoly Power in the New Gilded Age.What's so troubling about T-Mobile's get-out-the-vote campaign is who is aiding the company’s lobbying.