In a recent TikTok video, musician Clinton Kane riffs on the push by labels to get fans to pre-save music from artists, even before their songs are released.The benefits for the artists and labels are arguably greater: Pre-saving music requires direct access to your account on whatever music service you use.
The Alexa voice assistant that lives inside will help you do all kinds of things like play games, take you through a 20-minute workout, tell you how to mix a perfect Manhattan, and of course, control any internet-connected appliances, speakers, or lighting fixtures you have around the house.
If Spotify were to pay Apple's commission, he says, it "would force us to artificially inflate the price of our Premium membership well above the price of Apple Music." That's important because antitrust law in the United States places a major emphasis on how competition affects consumer pricing.
In particular this year we’ve made sure to tell universal stories that aggregate data, versus highlighting individuals,” says June Sauvaget, Spotify’s global head of consumer marketing.To further allay privacy concerns, all of the data used in Wrapped comes from public playlists, already discoverable on the platform.